12 maggio 2017

The internationalization of Fieravicola continues in China

CAHE - China International Animal Husbandry Expo, from the 18th to the 20th of May.
With the memorandum of understanding signed on April 5th at the 50th edition of Fieravicola, the CAA – China Animal Agriculture Association, represented by its Deputy Secretary-General Liu Qiangde and Fiera di Forlì with its President Gianluca Bagnara, initiate the operational phase of the internationalization strategy of FierAvicola 2019.
 
This document aims to initiate a constructive cooperation between China and Italy within the poultry sector. A cooperation whose main focus will be the consumers’ needs “to develop the poultry sector with regard to technological innovation and operating and regulatory procedures”, said Gianluca Bagnara.

They will share the same objectives also in terms of biosecurity and guarantee of safety for consumers, while operating in compliance with environmental sustainability, ensuring quality, communicating and informing the market.

The next step of this newly formed collaboration will be the participation of Fiera di Forlì at the largest livestock show in Asia organized by CAA, the CAHE - China International Animal Husbandry Expo, from the 18th to the 20th of May. At the last edition, CAHE attracted 161,655 visitors and 1,200 in an exhibition area of 120,000 square meters. It’s the perfect platform to penetrate the Asian market and to promote the Italian poultry sector.
Compared to other markets, China still offers excellent opportunities for our country. According to a recent study by McKinsey&Company, consumptions will reach 3,20 trillion euros by  2022, compared with 1,2 trillion of ten years ago.

China consumes more than 50 million worth of poultry meat a year, equal to 16 times the entire EU production. That’s why China has to import approximately 260.000-ton per year. However, the Chinese production is quite significant, reaching 23 million worth of meat, but the problem lies with the infrastructures, still very traditional and with several problems in terms of efficiency, food safety and animals wellbeing.
In recent years, the Chinese government has tried to encourage the creation of larger facilities and of more efficient animal production systems. Big companies, as well as specialized farmers, started to invest in automatization, control systems and management of production facilities, biosecurity and disease prevention.

China represents 20% of the global population in relation to 7% of agricultural areas, so the need to import raw materials for animal feeding and the related technology, as well as the technology to make modern breeding a sustainable activity, make this country an extremely important market for Italian companies’ exports.
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