Italian poultry know-how goes to China with Fiera di Forlì’s memorandum of understanding

calendar_today5 aprile 2017

Compared to other markets China still presents excellent opportunities for our country. According to a recent study by the McKinsey Agency, in 2022 consumptions will reach 3.20 trillion euro, compared to the 1.2 trillion euro ten years earlier.

Maurizio Brentegani, Vice President International at Unicredit, underlined this during the Forum “Italian know-how and animal husbandry technologies in China” this morning, during the opening day of Fieravicola. Also today a memorandum of understanding was signed between  the China Animal Agriculture Association, represented by its Vice Secretary General, Liu Qiangde, and Fiera di Forlì, through its President Gianluca Bagnara.
The aim of this document is to start a constructive  collaboration in the poultry sector between China and Italy, making sure that consumer needs are pivotal “for the development of a poultry industry which will be profitable for both – said Gianluca Bagnara – in terms of technological innovation, operating procedures and regulations”. 

Global commitment
“Poultry farming today means not only producing eggs and chickens, but also upholding biosafety protocols, ensuring consumer health, being mindful of environmental sustainability, guaranteeing quality, communicating and correctly informing the market. these are objectives with Fieravicola, through this kind of agreements with important foreign countries such as China, intends to pursue, following up the contents of the agreement with concrete actions”.

Poultry farming: a strategic sector
In China the poultry industry is the main animal husbandry sector after pig farming; three years ago – with a view to streamlining its organisation, the China Broiler Alliance (CBA) was established; it currently includes 40 members, accounting for 100% of broiler farms.  “In our country the demand for broiler meati s constantly increasing – said Li Jinghui, President di CBA, in his presentation – this is why it is necessaty to promote quality consumption. Out commitment goes exactly in this direction and also covers communication, because enhancing food safety is just as important as impoving the price/quality ratio”.

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